“ In today’s competitive commercial world, organisations of all kinds and sizes need access to an ongoing supply of up-to-date business information about the environment in which they operate. This is as true for public organisations, which are increasingly required to demonstrate their public accountability, as it is for private enterprises that are responsible to their shareholders. It applies equally to multinational corporations, that have commercial interests in a diverse range of products, and to cottage industries that offer boutique products to select markets. It is as relevant to manufacturers of products as it is to suppliers of trade or professional services.”
Jane Ponting. Business information on the Internet. Melbourne, Informit
The internal environment of a business consists of the factors for which the business is itself responsible – hiring, personnel, ensuring an appropriate skills mix to support the business, provision of suitable materials and equipment, marketing the product or service, and of course administration and management of all of these.
The external environment of a business can include many factors which sit outside it, and over which it has little or no control
The Australian Securities and Investments Commission (ASIC)
Business Who's Who of Australia